| Collection | Failed payments cut from about 10% to 3.6% The club was carrying a failed book of roughly one pound in ten when the retry and chase routine started. July, once its Direct Debits settled, failed 3.6% of £50,427 billed. August settled the same way. Conservative counts 4 points of the 6.4 point improvement on £50,000 billed a month. Central counts 6 points. | measuredrecurring | £24,000 | £36,000 |
| Pricing | Price corrections found in the membership file Student, corporate, Classic and WOW rates corrected for October: £1,301 a month billed, £1,103 banked after the franchise fee. Found by reading what members actually paid against what a joiner pays today. Banked figure times twelve. Measured before the rise takes effect, so it is a plan the file supports, not yet cash. | measuredrecurring | £13,239 | £13,239 |
| Pricing | 47 students past the age for their rate Members aged 19 and over still paying the under 19 price, one of them 37 years past it. £970 a month short of the rate they should be on, and it refills at about three members a month. Half counted, because part of it is inside the October price correction above. Central counts it in full. | measuredrecurring | £5,800 | £11,600 |
| Retention | 50 memberships ending with nobody asking them to stay Terms quietly running out, £1,289 a month, handed to the desk as a list sorted by expiry with the ones still training marked priority. Four in ten renew when asked. Conservative counts three in ten. | estimatedrecurring | £4,600 | £6,200 |
| Retention | July attrition 3.65% against a 5.7% average The first full month with the daily retention calls was the lowest month the club has recorded. Two points on a 1,645 roster is 34 members a month who did not leave. A saved member pays 7.55 months at £30.74. Conservative counts one point of the two and half the year. Central counts both points for the year. | estimatedrecurring | £24,000 | £47,000 |
| Sales | A failing price test caught in five days New joiner prices went up on 8 August. Weekday sales fell to 1 against 8.4 expected, odds of 1 in 450 on the club’s own seasonality model. Reverted on 13 August at a cost of about six joins. Without the model the rule was to hold until 30 September. Conservative counts 20 lost joins over that period at £242 year one value, central counts 40. | estimatedone-off | £4,800 | £9,700 |
| Capital and property | Refit supplier switched on a like for like comparison A 32 line equipment design priced line by line at two suppliers for identical specification. The approved programme came down by about £42,000 and the monthly finance by about £970. Conservative counts the programme saving. Central counts the identical specification gap after the incumbent supplier’s list discount. The finance saving sits on top and is not counted. | measuredone-off | £41,568 | £99,149 |
| Capital and property | Hire purchase tested against the lease before signing The refit was to be leased on the belief that leasing is the tax efficient route. Modelled properly against the club’s marginal rate, hire purchase saves about £8,499 in year one and leaves the club owning the kit. Year one difference as modelled, flagged for the accountant, not tax advice. | estimatedone-off | £0 | £8,499 |
| Operations | The analyst the club would otherwise need A written brief four times a day, a monthly close, a payout forecast, a member by member history, price and age audits, a capex appraisal and a lease review. That is a business analyst’s job. A UK business analyst costs £45,000 plus on costs. Conservative counts half a role. Central counts two thirds. | estimatedrecurring | £27,000 | £36,000 |
| Capital and property | Lease read before money moved Confirmed the lease protections, that the live rent review cannot be affected by the refit, and which works need landlord consent, before the order was placed. Risk found, not cash counted. The rent review alone is a five figure a year question. | measuredone-off | not counted | |
| Operations | Friday payouts forecast to the pound The banked model, collected times 0.88, was verified against June and July bank statements within 0.4%. Every Friday credit is forecast with a range, and the Wednesday cut off alert moves arrears onto this week’s payout rather than next. Not counted. The value is fewer surprises and no emergency finance. | measuredrecurring | not counted | |
| First year, counted lines only | £145,007 | £267,387 |